FRITES ATELIER NEWS
FRITES ATELIER OPENS ITS DOORS IN BRUSSELS
This spring, the new location of Frites Atelier opens its doors at Sint-Katelijnestraat 32 in Brussels. The new location will become the largest Frites Atelier so far and will be open 7 days a week from the afternoon until well into the evening. Here in Brussels, Sergio Herman will extend the menu exclusively for this sixth Frites Atelier restaurant by adding some daily specials!
Belgium at its best
From early March, and thanks to the collaboration with the Belgium beer giant AB InBev, the two best culinary specialties of Belgium will come together in the former premises of Jack O’Shea: Belgian fries and a broad selection of draught Belgian beers.
With a larger number of seats and the more extensive menu, the new Frites Atelier in Brussels will feel more like a brasserie with an easy and convivial atmosphere.
The Frites Atelier concept for the location in the Sint-Katelijnestraat will be expanded. Exclusively for this restaurant, the menu of this Frites Atelier will include some daily special. These dishes are prepared in the open kitchen and served in a brasserie style. Aside from the regular menu, there will be regularly changing dishes such as the steak tartare made with the freshly minced meat of artisanal butcher’s Hendrick Dierendonck, a grilled bavette from the barbecue with a delicious Belgian endive salad with hazelnuts, or a piece of fish such as grilled monkfish with a mousseline sauce with fresh shrimps. The menu will also have some vegetarian options and all dishes are created to be combined with the unique Frites Atelier fries.
CEO Pieter Munten is very happy with the expansion to Brussels and even more so about the collaboration with the Belgian beer brewer. This collaboration even resulted in the fact that Frites Atelier was able to open its Brussels restaurant in this magnificent building.
“The opening of our sixth Frites Atelier here in Brussels is a real milestone. As the capital of Europe and a hub for so many international institutions and organisations, Brussels is the gateway to the rest of Europe. This is an important step in our ambition for the coming year, to put ourselves on the map internationally”, says Munten.
Sint-Katelijneplein in Brussels
Sergio Herman cannot wait to get started: “Brussels is an exciting and challenging city with all the features of a metropolis. Apart from its distinctly universal atmosphere, the city also has many local neighbourhoods and squares where you can still find the old-fashioned familiarity. The Sint-Katelijne square is such a typical and dynamic Brussels square where there is always something happening and where life seems to revolve around eating and drinking. An ideal location for a Frites Atelier, which is why we chose to open our largest Atelier so far right here. We cannot wait to prove ourselves to the Belgian capital!”
Sergio about the location in the Sint-Katelijnestraat
“I was already familiar with the premises and location of Jack ‘O Shea so I was very keen to open a Frites Atelier in this building. At the same time, I knew that this location had to offer more than the regular menu served at our other Ateliers. This was the reason why I also decided to offer a number of daily specials here because the wonderful space is perfect for the most extensive version of our concept. With the butcher shop of Hendrick Dierendonck next door and the fishmongers of Noordzee across the street, I cannot wait to collaborate with them. During the location visits over the past months, I talked to a lot of people here and you really feel that the area is very much alive. With the large and varied menu, combined with the cosiness of our interior and the quality of our services and products, Frites Atelier wants to become a household name in the Brussels food scene!”
ABOUT FRITES ATELIER
THE BASIC INGREDIENT IS OUR LOVE FOR FRENCH FRIES (FRITES)
Frites Atelier evolved from our business founders’ love for French fries. Everyone eats fries: we believe that nothing is nicer than a delicious serving of fries or hot chips topped with a matching sauce. And who is the one you need to make the best fries ever? Exactly, star-rated Chef Sergio Herman. After more than 18 months of testing different potato varieties, researching soil types and other issues related to creating top quality fries, the time has finally arrived. The opening of the first Frites Atelier became reality in The Hague in 2016; Later more businesses were opened in Utrecht, Arnhem, Antwerp, Ghent and Brussels.
ARTISTS IN RESIDENCE
Read more about our close collaborations with Sergio Herman, Piet Boon and Frederik Molenschot for instance.
“My culinary adventure started when I took over my parents’ mussel restaurant. Driven by my passion for cooking, I took the Oud Sluis restaurant to the very highest of culinary levels; a 3-star Michelin rating. Since then, I have given myself a new culinary challenge: French fries. For more than one and a half years we tested and tasted potatoes with just one aim: to prepare beautiful, delicious fries with sensational toppings for you! Taste my delicious flavours in the world of Frites Atelier!”
FOOD & BEVERAGES
At Frites Atelier we focus on taste, skills and craftsmanship. Frites Atelier evolved from a love for French fries. There is nothing more delicious than great French fries with an even better sauce. We only produce the very best of top quality fries with fresh homemade sauces and we serve finger licking specials. Of course, you can also come to us for delicious drinks, such as homemade iced tea to combine with the best ever fries.
After the successful opening of our first Atelier in The Hague, you can now also obtain our delicious French fries from our other workshops in Utrecht, Arnhem and Antwerp. Be quick to find our locations, opening hours, our menu items and our vacancies!
WANT TO STAY UPDATED ABOUT THE LATEST FRITES ATELIER NEWS?
THE PERFECT GIFT
Would you like to give someone a delicious taste experience? Pop into one of our Ateliers for a Sergio Herman cookbook or for a Frites Atelier gift voucher. Online orders can now also be placed via the buttons below!
Frites Atelier offers the experience of our ateliers at a location of your choice. For more information contact firstname.lastname@example.org.
IN THE MEDIA
At Frites Atelier we focus on taste, skills and craftsmanship. Frites Atelier evolved from a love for French fries or chips. We do not appear to be the only people to share a love and passion for fries. There are many others just like us. They have put their experiences at Frites Atelier on paper. Obviously, we don’t want you to miss out on these!