Our story
Redefining luxury dining
An extraordinary potato, a new innovative coating
with an unmatched taste and crispy golden texture.
The best Frites in the world.
Our story
The best Frites in the world
Perfecting the Frites since 2016, we transform the iconic potato into a luxurious gastronomic experience for you to enjoy. We obsess over our golden, meticulously handcrafted, and perfectly crisp Frites. Each serving is a celebration of refined simplicity executed with artisanal precision.
Every bite delivers bold, memorable flavours crafted to be savoured. Our obsessive attention to detail elevates everyday comfort food into culinary artistry through a carefully selected potato, an innovative coating, and a uniquely luxurious taste experience defined by its unmatched crispy golden texture.
our philosophy
Perfection in Every Detail
We’re obsessed with our perfectly crisp Frites. To us, they're a celebration of simplicity executed exceptionally: great food, shared with great people.
Our brand stands firmly upon five unwavering pillars:
Luxury
story
innovation
legacy
branding
Sergio Herman
ELEVATING THE EVERYDAY
"Perfection has earned me three Michelin stars, and even the simplest dish, like truly delicious Frites, deserves the same dedication. Enjoy!"
– Sergio Herman
With our creative partners three Michelin-starred chef Sergio Herman and the potato masters at Lamb Weston, we merge innovation, branding, quality, flavour, and refined creativity. Together, we’re transforming Dutch food culture into an iconic global luxury.
