Franchise

BECOME AN ATELIER OWNER

Bring the world’s most luxurious Frites to your city. Join a select group of partners sharing a culinary experience crafted by Michelin-starred visionary Sergio Herman. F***ing Perfect.

The experience

Perfection in Every Detail

We’re not just serving frites, we’re reshaping expectations. At Frites Atelier, we believe in rewriting the rules of fast-casual dining with unapologetic precision, bold flavour, and a golden standard of quality. Now, we’re looking for driven partners who share our commitment to excellence. If you believe in doing things differently, and doing them perfectly, this is your opportunity to bring our iconic experience to your city.

Frites

Our Frites—crafted from the finest natural ingredients. You’ll be glad to know our Frites are gluten-free and gently fried in vegetable oil, rapeseed, sunflower and corn oil.

Frites with Sauce

Frites with Sauce

Veggie Chili con Queso

Veggie Chili con Queso

Parmesan & Basil

Parmesan & Basil

Spicy Royal Rendang

Spicy Royal Rendang

Flemish Beef Stew

Flemish Beef Stew

Sauces

PREPARED IN SMALL BATCHES TO COMPLEMENT EVERY FRITE.FROM CLASSIC TO BOLD, EACH ONE BALANCES FLAVOUR, TEXTURE, AND TRADITION. ALL MADE WITHOUT ARTIFICIAL ADDITIVES.

Tartar

Tartar

Piccalilly

Piccalilly

Lovely Andalouse

Lovely Andalouse

French Bearnaise

French Bearnaise

Deep Truffle

Deep Truffle

THE CONCEPT

PROVEN SUCCESS

Frites Atelier began as a single idea: elevate the humble fry. Now, it’s a lifestyle destination, craved by urban tastemakers, luxury shoppers, and culinary obsessives. In every city we land, the demand is instant. The loyalty? Relentless.

We offer

When you join Frites Atelier as a franchise partner, you gain access to our complete business system and expertise. We provide everything you need to successfully replicate our premium fast-casual concept in your market.

  • A proven premium fast-casual concept
  • Access to Sergio Herman's culinary expertise
  • Complete operational support and guidance
  • Comprehensive marketing and design assistance

We ask

The success of our concept depends on finding partners who share our vision and have the right resources. We're looking for entrepreneurs who bring the following to our partnership:

  • Commitment to premium quality and service
  • Hospitality industry expertise
  • Strong local market knowledge
  • Prime location in a busy area
  • Sufficient financial resources

apply now

BECOME AN ATELIER OWNER

hare your story and tell us where you see Frites Atelier next. We’ll respond with pace, purpose, and the same entrepreneurial spirit that started it all!

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