Franchise
BECOME AN ATELIER OWNER
Bring the world’s most luxurious Frites to your city. Join a select group of partners sharing a culinary experience crafted by Michelin-starred visionary Sergio Herman. F***ing Perfect.
The experience
Perfection in Every Detail
We’re not just serving frites, we’re reshaping expectations. At Frites Atelier, we believe in rewriting the rules of fast-casual dining with unapologetic precision, bold flavour, and a golden standard of quality. Now, we’re looking for driven partners who share our commitment to excellence. If you believe in doing things differently, and doing them perfectly, this is your opportunity to bring our iconic experience to your city.
Giraudi Group
A Shared Vision for Excellence
In 2024, Frites Atelier embarked on a bold new chapter with Riccardo Giraudi Group as its global Master Franchise partner. Renowned for its 360° approach to hospitality, seamlessly blending architecture, culinary innovation, bold art de la table, and unique storytelling, Giraudi has cultivated some of the world’s most compelling restaurant experiences for over 20 years old.
This same holistic vision is what made the connection with Frites Atelier so natural. From day one, the two companies spoke the same language: one of aesthetic precision and obsession with quality at every touchpoint … from the farm to the fork.
What began as a shared passion has evolved into a strategic alliance. With Giraudi leading the international rollout, Frites Atelier is entering a new era. Together, we’re not just exporting a concept, we’re building a culture.
Frites
Our Frites—crafted from the finest natural ingredients. You’ll be glad to know our Frites are gluten-free and gently fried in vegetable oil, rapeseed, sunflower and corn oil.
Sauces
PREPARED IN SMALL BATCHES TO COMPLEMENT EVERY FRITE.FROM CLASSIC TO BOLD, EACH ONE BALANCES FLAVOUR, TEXTURE, AND TRADITION. ALL MADE WITHOUT ARTIFICIAL ADDITIVES.
THE CONCEPT
PROVEN SUCCESS
Frites Atelier began as a single idea: elevate the humble fry. Now, it’s a lifestyle destination, craved by urban tastemakers, luxury shoppers, and culinary obsessives. In every city we land, the demand is instant. The loyalty? Relentless.
We offer
When you join Frites Atelier as a franchise partner, you gain access to our complete business system and expertise. We provide everything you need to successfully replicate our premium fast-casual concept in your market.
- A proven premium fast-casual concept
- Access to Sergio Herman's culinary expertise
- Complete operational support and guidance
- Comprehensive marketing and design assistance
We ask
The success of our concept depends on finding partners who share our vision and have the right resources. We're looking for entrepreneurs who bring the following to our partnership:
- Commitment to premium quality and service
- Hospitality industry expertise
- Strong local market knowledge
- Prime location in a busy area
- Sufficient financial resources
apply now
BECOME AN ATELIER OWNER
hare your story and tell us where you see Frites Atelier next. We’ll respond with pace, purpose, and the same entrepreneurial spirit that started it all!